ITC F&O Share Price: Analyzing the Performance of India’s Favorite Tobacco Firm

ITC Limited is one of India’s biggest conglomerates, with a diverse portfolio of businesses ranging from FMCG to Hospitality to Agri-business. However, it is the Cigarettes segment that has been the primary revenue contributor, making up for more than 50% of the company’s total revenue. In this article, we will look into the historical performance of ITC f&o share price, its drivers, and its future prospects.

Historical Performance: Bull Run to Flatline

ITC has been one of the most prominent stocks in India’s stock market, known for its stable performance and attractive dividend yield. From 2009 to 2017, ITC’s f&o share price witnessed a spectacular bull run, increasing from INR 150 to INR 400. The surge in the share price was fueled by the robust performance of the cigarettes business and the market’s high expectations from ITC’s FMCG ventures. However, after 2017, the share price has failed to generate any significant returns, hovering around the INR 200 mark.

Drivers of Share Price: Understanding the Business Segments

Cigarettes Business

As mentioned earlier, cigarettes remain the primary revenue and profit generator for ITC, mainly operating through its flagship brand, ‘Gold Flake.’ Despite the ongoing regulatory challenges and high taxation, the cigarettes business has managed to maintain a steady growth rate of around 5%.

FMCG Business

ITC has been aggressively investing in building an FMCG portfolio, catering to categories such as Personal Care, Snacks, Health & Hygiene, etc. The company has been successful in growing its FMCG business, with revenue growing at a CAGR of 7.5% from 2010-2020. However, the operating margins of the FMCG business are not as lucrative as the Cigarettes segment.

Hospitality Business

Due to the COVID-19 pandemic, the Hospitality business has been significant hit, with ITC’s Hotel portfolio witnessing a significant decline in occupancy rates and revenue. The business segment’s slow recovery may act as a drag on ITC’s overall performance in the near term.


ITC’s Agri-business includes the export of various agricultural commodities such as Wheat, Rice, and Spices. The Agri-business has been able to generate stable revenue and is seen as a diversification from the Cigarettes business. However, the operating margins remain quite low, and the business segment’s scale is relatively smaller.

Future Prospects: Tackling Regulatory & Market Challenges

Regulatory Challenges

The Indian Government has been actively promoting a smoke-free India, with a steep increase in taxation and regulatory steps taken to deter smoking. The regulatory challenges faced by ITC’s Cigarettes business could impact its revenue-generating potential in the long term.

Market Challenges

ITC’s FMCG business is one of the fastest-growing in the country. However, it is still a relatively small player in a highly competitive market. The company’s ability to capture market share from established FMCG titans such as HUL, Nestle, and Dabur could be vital for its long-term growth prospects.


ITC Limited’s performance in the stock market has been lackluster, primarily due to the flatlining of its share price, which has been a cause of concern for investors. The company’s ability to tackle regulatory challenges and market challenges will determine its future growth prospects. Despite the challenges faced, ITC’s stable business model and diversified portfolio provide a cushion, making the stock an attractive long-term investment for investors looking for stable returns.